reprinting the future with positive motives.

We are a part of this first generation that will have to fight for its survival. This reality is hardly tangible, but it is genuine. The waters are overflowing; social peace is waning; climates are intermingling... But if the future turns out to be pessimistic, we want to believe in it and contribute to a new optimism. 

So we created Balou, amid a pandemic, to combat this gloom by imagining a line of products inspired by a joyful 70’s era with an eco-responsible value: zero waste and produced locally. Louise, our founder, printed a universe of her own, optimistic, positive, colorful, responsible, and benevolent. 

Balou does everything in its power to : 

Minimize its environmental footprint, take good care of its seamstresses, produce its fabrics on demand and to measure so as not to throw anything away, use inks and materials that are as natural as possible, learn from past mistakes, make-to-order each piece,

Balou is a social project, a new entrepreneurial vision driven by the desire to do better for his generation and the next. 

After a Bsc at ESCP Europe, she decided to undertake a Master's at Imperial College in London, both in International Management. Camille developed a desire to work on an environmentally responsible project during this period, understanding that it was critical to a company's long-term success. Her motivation to work in fashion stems from her love of high-quality textiles and the present challenges that businesses in the industry are facing. She is keen to take part in the challenge of balancing customers' ever-increasing desires with today's socio-economic goals and she'd like to lend her expertise to help the fashion industry have a constructive influence. BALOU shares this vision, and it has been a great pleasure for Camille to be part of it since 2022 as the brand manager.